Created on Wednesday, 12 November 2014The longer we keep a car, we will be unfaithful to the brand.
In a study by Experian Automotive shows us that as a customer keeps a car for long period of time,
he could switch brands.
This study was conducted in the US market where the average retention of a car is 7.5 years.
This because after a certain period, customers no longer have contact with the concessionaires.
The interactions with the service area, sales are nullified. Which causes the client does
not know the new models or plans.
When the same customer wants to buy a new car, he is exposed to new models, new brands,
new financing plans, credit rating changes.
Which makes the customer go to competitors.
In Ariza always looking to have more contact with our customer, maintaining close communication
This has made us one of the most important solutions for fleet management companies.
(+52) 55 19 40 08 60